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“Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening” – coco chanel 

Caasi Boutique is a women’s online store based in Perth, Western Australia.  

Launched in early 2018, Carly has been in the retail industry for over 15 years, and being an avid shopper herself, she knows what it takes to provide exceptional service to gals hunting for wearable every day fashion! 


I always had trouble in Perth finding on trend fashion at a reasonable price for every day wear and weekend fun. Having to shop online from Eastern States online stores to get what I wanted was not fun when the item arrived and it just wasn't quite right.... Why did Eastern states get to have all the fun? Have all the good stuff? It got me thinking and researching. Hoping one day it would be my turn to offer to Perth what I felt was missing.

I was made redundant in early 2018, when the company I had worked in for 15 years closed down. It got me thinking, fashion is what I do. It is what I live and breathe every day. Why can't I pursue my own dream? So, I used my redundancy payout and the mission began. I mentioned to my husband "what about ISAAC backwards (our first born son) and he said, yeah that is actually not bad. It stuck with me from that day, so it had to be that - and just like that CAASI BTQ was born.

It began with a launch of an online store, with clothing racks in my living room for local women to come and try and buy. Customer feedback was really positive and as the instagram grew pretty fast, I knew I was onto a good thing. I knew this is what Perth was missing.

An opportunity then arose for a spot in a multi brand market stall at Lakeside Joondalup in Christmas 2018. My brand performed really well and I haven't left Joondalup since! There have been plenty of pop-ups, plenty of tears, sweat and late nights. But we now sit happily with 3 store locations and an online hub. It has been an amazing ride so far, as Caasi community and brand continues to grow. We love our customers so much!

So, let Caasi take the hassle out of finding something to wear each and every day. We’re hand picking the best fast fashion has to offer on a weekly basis. Just click and shop, or visit us in store.

With regular photo shoots, weekly new arrivals and the passion to deal personally with each and every customer, we hope your Caasi experience is the best one yet! 

 Xx Carly and the Caasi team



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